Hidesign unveils flagship store in Pondicherry

Global brand Hidesign has opened a flagship store in Pondicherry. Located at Jawaharlal Nehru Street, the store covers an area of 4,000 sq.ft, making it one of India’s largest concept stores to be set up by a luxury brand.

The company said the new store “aims to curate some of the most significant milestones from Hidesign’s past through museum pieces strewn across the store”. These museum pieces include the first handbag ever designed by Hidesign.



The flagship store reveals the brand’s history through a timeline displayed in the travel section on Level 3 of the store and a collage of its advertisement campaigns showcased on Level 2. Also, aptly displayed on the pillars across the four levels of the store are pictures of the ‘People of Hidesign’ – individuals who have helped build the brand – and the ‘Stores of Hidesign’ across the world.

The store will soon have an in-house café, which will offer wine and cheese platters with local flavours, among other things, the company said.

Founded by Dilip Kapur in 1978, Hidesign is a lifestyle group. Recently, the group extended its concept of lifestyle by opening two luxury boutique hotels – Le Dupleix and Promenade – in Pondicherry.

Teens becoming fashionistas nowadays..

Oh my God!!! Its really a heck of time to walk out with a teen age girl in the Jawaharlal Nehru Street in Pondicherry. I have a very good friend of mine, She is a great Fashionista who use to often buy trendy ornaments and cosmetics in various types. This Sunday we both jumped out in J.N. Street to find out some Fashion Jewelleries for her as she is entering the college next year. I was amazed by the designs and the varieties of these trendy jewels and was dumb-struck. This was more than enough for not only girls in the town, I could even see teen boys too wearing these sorts of fashion jewels. Today I sat down to blog on these trendy fashion picks I saw in various shops.
Its not an easy task to pick a trendy earring or a bracelet in a particular shop because in our small town we could find many petty shops and also Air-conditioned showrooms that showcase this trendy items. My friend dragged me over the streets and she has been collecting various trendy things that suits her dresses. She even told me that most of the girls prefer these trendy items rather than the Gold ornaments. I have been seeing my Mother and Sister from my childhood who has been wearing Gold ornaments but now to my excitement, even a girl kid too joined the fashion team and was looking for the fashionable and pretty ornaments. Thanks to the fashion jewellery, We could find a huge variety of designs these trendy jewels are much affordable and has a wide range where you can pick the one that suits you. The varieties range from wood, glass, metals, sea-shells, embellished with precious stones and also semi-precious stones.
"Trendy ornaments are fast-moving. We keep getting new designs, and sales are good through the year. Both youth and middle-aged men and women buy them," says Vijay Kumar, Manager of Casablanca. Casablanca is a very famous outlet for the fashionistas who wish to wear trendy jewels. In the shelves of the shop we could see innumerable items like earrings, chains, rings, bracelets, pendants and etc. Famous Super markets in Pondicherry too stock these sorts of ornaments and trendy items. In all the fancy stores we could see these type of jewels that could be afforded by the middle as well as the lower class people.
“The range of colours is huge too, and the cost ranges from Rs. 90 to Rs. 1,200. "Most customers prefer fashion jewellery since it is not expensive and looks good too. Young girls prefer fashion jewellery, and so, we keep sourcing new designs to keep up with the changing trends," he says.
A number of shops on Jawaharlal Nehru Street, one of the commercial hubs in Puducherry, sell trendy jewels and fancywear too. In another famous fashion showroom is the Pink Fashion Jewellery which offers a wide range of bangles and anklets sporting pearls, corals and precious and semi-precious stones. Many teen girls prefer these types of hook and drop models as they are easy to wear and also light weighed metals that suit their dresses. This is one of the hot news in this hot summer for our Girls and also for fashion headed boys too.